The story behind the story begins with our founder, Mario, an IT and cybersecurity expert who advised dozens of companies on software matters between 2004 and 2016, learning in depth the software industry and finding a business opportunity in the sale of software products, which unwittingly, was the beginning of a dream that today is a multinational company.
Lightway Software was our first name to sell online, back then we were selling Adobe, Microsoft and Trimble products on our website and social media to companies in the Americas.
We partner with Bitdefender and ABBYY and buy wholesale.
We started in the retail market on eBay where we got thousands of positive reviews about our unbeatable prices, commitment and excellent customer service.
We started selling in the UK and fifteen European countries to retail and wholesale.
The thought of changing our name to a shorter and more commercial name began to haunt our heads, and in the middle of the year we bought the domain Keys.deals but kept the name Lightway Software
To grow we needed to expand our product catalog and we got down to work.
We started selling Kaspersky software for business.
We strengthen our ties with our reseller partners and create an exclusive online sales channel for them.
The rules changed and we with them. We went completely digital (goodbye postal service), closed our headquarters in Florida and stopped sales temporarily while we designed an efficient and safe telecommuting plan for our customers and employees.
Webroot and Norton were added to our catalog of products.
It was necessary to say goodbye to eBay to continue with the growth, some brands demanded it and we knew that we would benefit our wholesale buyers and reseller partners.
We improve our prices by eliminating the operating, listing and selling fees charged by eBay.
We moved to Delaware to get better tax treatment and offer better prices.
We launched Keys.deals (formerly Keys.deals, LLC), a multinational wholesale and retail branded software marketer built on the foundation of Lightway Software to achieve global expansion.
We celebrate this achievement by offering unbeatable promotions for a limited time.